Consumer Awareness and Compelling Commercials

January 26, 2012

Health and Fitness, Technology

In cardio/health today we discussed a handful of techniques that advertisers use to convince their target audiences to buy their products.  We looked a few different print ads as well as a few of the best commercials from 2011.  Here are the tactics we saw in the ads:

  • Humor – Funny ads may cause you to associate a product with fun or feeling good.  Think Doritos, Snickers, and most Super Bowl ads.
  • Slogans and Jingles – Catchy phrases or tunes may help you remember the product. “Like a Good Neighbor…”  “The best part of waking up…”
  • Testimonials – “Satisfied Customers” may convince you that the product works.
  • Attractive Models – The use of attractive models communicates the idea that attractive or successful people use the product.
  • Positive Images – The ad may imply that you need the product to be strong, independent, and successful.
  • Bandwagon Approach – “America Loves…” “Everybody loves…” “9 out of 10 people are using…”
  • Appeal to the Senses – The use of beautiful or exciting scenery, colors, or music appeals to the senses. Ever see someone cry at a commercial?  That’s an appeal to the senses.
  • Price Appeal – The ad may imply the product is a better bargain than other products.  “Ross – Dress for less.”

Here are three of the videos that we analyzed (see if you can tell what tactics are being used).

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About Mr. Zerwas

Passionate about Family, Health, Fitness, Nutrition and Multimedia - Teaching Video and Broadcasting and Del Oro High School in Loomis, CA

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